ADVERTISING SPEND UP, MAG SPEND DOWN

Advertising spending in Thailand recorded a 14.3 per cent year-on-year increase during April, although not all sectors benefited from increased budgets.
Research from Nielsen showed television advertising, by far the largest advertising medium in Thailand, recorded a 20.10 per cent increase to stand at THB5 billion during April. Newspaper advertising, ranked second, saw a 6.30 per cent rise to THB1 billion. Cinema (up 5.28 per cent - THB477 million), transit (up 12.35 per cent - THB182 million) and instore advertising (up 51.60 per cent - THB135 million) also saw increases.
The largest decline was in the magazine sector which saw a 13.40 per cent drop to THB380 million. Magazines now rank fifth in terms of ad spend in Thailand. Also down was radio (down 9.50 per cent - THB444 million) and outdoor (down 6.90 per cent - THB309 million).
Internet advertising, according to Nielsen, remained unchanged year-on-year, accounting for just THB19 million during April.