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Sunday, October 31, 2010

COMPETITION FROM UNUSUAL SOURCES

In the world of publishing competition comes in many forms. In this picture, taken during a recent trip to Kuala Lumpur in Malaysia, that competition comes from an unusual source.
On the left is the imported U.K. edition of Stuff magazine, and on the right is the licensed Malaysia edition of the same magazine produced by Catcha Media. Both are in English, both contain much of the same content yet the Malaysian edition was about a third of the price. Which one would you buy?
In Thailand, because English is a niche publishing language, there are no English licensed editions of global magazine so examples like this don't happen. But in places like Malaysia and Singapore I've regularly seen global and local editions competing against each other.
The winner is Haymarket, the publisher of Stuff, because they'll get revenue from sales of either magazine.

Disclosure: I have previously worked for Haymarket Business Publishing in Llandarcy and Hammersmith in the U.K.

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