ELLE DEBUTS IN VIETNAM

Publisher Lagardère Active has launched Elle in Vietnam.
Launched with the title Phai Dep, this local language edition of the global editionn is the first international upscale woman's title to be launched in the Vietnamese market. The magazine is published under a licence agreement with Ringier Vietnam and their local partner, the Hanoi Women Entrepreneurs' Association.
Elle is one of the most successful in terms of licensed local editions. There are 43 around the world and 10 in Asia alone. And despite the apparent demise of print this is the 15th launch during the last ten years.
Thomas Trub, General Manager of Ringier Pacific, said: "Vietnam is the fastest growing market in Asia, and its women consumers are leading the way. Elle will become a key partner in bringing the latest in international fashion trends to Vietnam, identifying and promoting the country's talented young designers, and contributing to the increasing sophistication of women magazines in Vietnam."