FROM A CHATEAU TO A CONDO

One property developer appears undecided about what to do with a plot of land close to where I live.
Until recently the company was marketing an 8-storey, 100-unit development under their 'Chateau in Town' brand. It was a project I looked at about a year ago but thankfully I decided not to take my interest any further. Now those modest plans have disappeared to be replaced by a monster 34-storey, 710-unit development under its 'Bangkok Horizon' mass market concept. Pricing has also changed - from a starting price of 1.35 million baht for a unit under the 'Chateau' brand to 1.7 million baht for a box in the 'Horizon' development.
I speak to many people outside Thailand as part of my work and all are surprised when I say that both property prices and demand in Bangkok is strong, and increasing by the day.
This particular example shows how one developer has been able to adapt its concept to take advantage of that demand, although I don't know how anyone who purchased off-plan in the 'Chateau' concept might feel?