TABLET MAGS: THAILAND BEATS SINGAPORE

Singapore’s first interactive digital magazine is set to launch this weekend, a few weeks after Thailand boasted its first tablet magazine publication.
Singapore publisher MediaCorp will make its Style: publication available at an introductory price of US$1.99.
“We’d like to offer users a new experience, though the brand will be quintessentially Style: The digital magazine will be highly interactive, not just a PDF version of the hard copy, or a static format that you normally see online,” said Jessie Sng, Managing Director of MediaCorp’s Publishing division, in an interview with Channel News Asia.
“With the popularity of media tablets like iPad, as well as how users have taken to digital magazines, we expect electronic sales of our publications to take up as much as 20 per cent of total sales within five years” added Shaun Seow, Deputy CEO of MediaCorp’s news, radio, print and interactive businesses.
In Thailand, lifestyle publication Mars magazine was the first to appear as an iPad application several weeks ago. One person who has seen it told me it's a "really nice package, a good showcase app."