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Thursday, November 11, 2010

FREE NEWSAPERS, MISSED OPPORTUNITY?

I don't know how many free daily newspapers are published in Hong Kong, but on a short walk from the subway station to the Hong Kong Convention Centre earlier today I counted at least eight.
And they were being picked up in big numbers; I'd estimate about one in every three commuters were stopping to collect a newspaper, and in one case there was even a queue forming as the distributor struggled to open one of about 20 bundles. Print is clearly in demand.
As I was walking along I couldn't help but think that a decent free newspaper would work really, really well in Bangkok. The ill-fated Daily Xpress failed, in my opinion, because it was in English. Most of the free newspapers here in Hong Kong are Chinese.
English, in publishing terms at least, is a niche language in Thailand, but a really good daily newspaper in Thai, with decent street distribution, could be a real goldmine for any Thai publisher brave enough to try.

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