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Tuesday, November 09, 2010

MAGAZINES RUSH TO LAUNCH iPAD APPS

At least three magazines in the U.K. have announced the launch of iPad versions of their printed magazines within the last few days, and more are set to follow in coming days.
Wired is one; its offering is priced at £2.39 compared to the £3.99 price tag of the print edition. I think that's a fair price considering the same design and content production costs apply. Only print costs disappear, replaced by the added costs of a redesign and rewrite for the iPad.
During a meeting yesterday one of the most knowledgeable people in the Thai publishing sector told me there are currently around 40,000 iPads in Thailand right now, and sales are average around one per hour, or 24 per day. Given those stats, and the fact that readers seem reluctant to pay for anything digital, it will be a long time before most Thai publishers start looking seriously at iPad applications of their print publications.

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