THE END OF FREE iPAD MAGAZINES?

Apple has this week demanded a number of European publishers cease offering free access to iPad versions of magazines as part of print subscription deals.
"By offering free access to print subscribers, publishers could avoid charging for access through the iPad, and can avoid paying Apple a 30 per cent cut of all transactions on the App Store," said AppleInsider's Katie Marsal quoted by the BizReport website.
Many publishers are currently offering free samples or trial versions of iPad versions of their print offerings. In Thailand I doubt many are generating significant revenues from this side of the business alone. Most will be offering iPad advertising as added value to print deals, whereas revenues from the sales of iPad editions are not going to be huge.
Given the choice of paying, for example, 100 baht for a print or iPad version of the same magazine, what would you choose right now?