FALLING SALES, INCREASING AD REVENUE

In most parts of the world, the number of copies sold of a particular newspaper or magazine is linked to advertising revenues that can be achieved. Not is Asia.

Singapore Press Holdings, publisher of numerous newspapers and magazines, last week revealed its latest quarterly financial statement. The newspaper and magazine section of the business posted a 9.2 per cent year-on-year increase, with revenues of S$265.5 million. 

Interestingly, the data showed that while print advertisement revenue grew by $23.9 million (up 13.1 per cent) to S$206.3 million, circulation revenue decreased by S$1.1 million (down 2.1 per cent) due to the lower number of copies sold.

Falling sales but increasing revenues; I wonder how many of the company's advertising clients will be noting this news with interest?