NEW YEAR, MORE NEW MAGAZINES

Food and Beverage Marketing is the first new publication of 2011 (or 2554 if you're in Thailand) to catch my eye on the bookshelves in Thailand.
The magazine, published by Thai Trade and Industry Media Co. Ltd, has been in the works for a number of months (It's amazing the kind of info you can reap from job advertisements). In early mentions it was slated as being a bi-lingual title (Thai and English) with regional focus. This first issue is totally Thai and with a 100 per cent Thai focus.
The magazine is priced as 75 baht and runs to 100 pages. The production and quality is good. and there appears to be a total of seven revenue-generating ad pages in this debut issue.
At first glance this appears to be a very niche topic with limited marketability, but as always I am certain the publisher knows its market and I wish it well.

Over the coming weeks I will be focusing on Thailand's licensed local language magazines, starting tomorrow with the Thai edition of BBC Top Gear magazine.