A GOOD YEAR FOR MEDIA ADVERTISING?

Further economic growth combined with a general election means Thailand's advertising industry will continue to grow in 2011, according to Advertising Association President Chaipranin Visudhipol.
Speaking to The Bangkok Post he expects the industry as a whole will grow 12 per cent this year, after posting an 11.8 per cent rise to more than 100 billion baht in media spending last year. These levels of growth were the best in five years despite the impact from the political unrest in the second quarter which dented earnings.
"During economic slowdowns and due to tight budgets, marketers chose traditional media to ensure their campaigns would reach consumers. But as the economy rebounded, they became more interested in new ways to communicate with consumers," he said, quoted by The Bangkok Post.
The Nielsen Company (Thailand) reported spending on TV grew 14.8 per cent to 60 billion baht last year, while newspapers increased 15 per cent to 15 billion and magazines rose 4.22 per cent to 5.6 billion. In-store media grew 36 per cent, transit media at 27 per cent and cinema 23 per cent. Radio spending declined 0.9 per cent to 6.1 billion baht, and billboards fell 3 per cent to 3.8 billion.