INNOVATIVE PRINT ADVERTISING

I saw this innovative example of print advertising in the April edition of Thai language magazine Anywhere.

It's quite an intricate advertisement; there's an overlapping cup stuck on top of the printed version creating a pocket in which the Twinings tea bag has been placed. This would not have been cheap to produce, and the teabags would likely have been individually inserted.

Advertisements like this stand out in Thailand, largely because there are so few of them when compared to magazines elsewhere in the region and further afield.

Anywhere magazine (the April edition of which was still on sale on May 29th) is published by Magic Productions. This edition contains 164 pages and sells for 95 baht. The ed/ad ratio is at least 80/20 in this edition.