NEWSWEEK'S 'BARGAIN' OFFER
Newsweek seems to think that editions of its magazine which didn't sell first time around will persuade buyers to part with cash some five months on.
In Thailand this week you can buy the current double-issue edition of the magazine for 180 baht, but alongside this issue on the shelves is a wrapped special offer where you get that same current edition with one dated January 10-17 for the 'bargain' price of 225 baht.
Unlike some publications Newsweek's content is often time sensitive, so I cannot understand why anyone would want to effectively pay and extra 45 baht for a copy of one five-month-old news magazine?
2 comments:
The logic of retail sales always confounds me in Thailand, not just in publications. Foreign imports are taxed so high the only realistic time to buy is in the sales season. Incentives to buy also follow the normal rule of "let's screw the customer", for example, by using "no refunds for any reason" to avoid responsibility. My favorite is Boots Pharmacy, a popular British brand that somehow manages to sell it's branded products at a higher price in Thailand - plus most of it is past (or very near to passing) it's sell by date. They are very clever to try and hide this fact by placing an impossible to remove Thai label over the original product information which obscures the sell-by-date.
I was going to email you about this. I saw it last week, it's absolutely ridiculous. Also, it's called a "2 for 1 offer", but 225 THB is more than the regular single-issue price.
Mat.
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