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Thursday, June 09, 2011

MACWORLD: SO VERY DISAPPOINTING

I don't think I have ever been so disappointed with a magazine.
I picked up a (bagged) copy of Macworld while I was in Hong Kong last week. I was tempted by the cover and the promise of reading "How the iPad is transforming the media". I don't have a Mac but I have an iPad and iPhone and, of course, am passionate about all things media.  I thought it would be a good read.
But how utterly disappointing. I was expecting some kind of analysis and reports based on the cover headline. What I got was simply pathetic. There's a two-page look about 'Twelve ways to publish to the iPad", a one-page list and short reviews of "The top 10 magazines on the iPad" and three pages of promotion about how and why you should read Macworld on your iPad. There was nothing that I didn't already know.
Obviously I was expecting too much. I wonder if I should write to the publisher to demand a refund of my HK$102 based on their misleading cover?

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