AD SPEND UP DURING FIRST SIX MONTHS

Advertising spend in all media in Thailand rose 11 per cent during the first six months of 2011, according to research from Nielsen. The increase has been largely attributed to increased spending by political parties in the run up to the general election.

Television still dominates advertising channels in Thailand, accounting for a massive 61 per cent. Newspapers (13.5 per cent) are a clear second, followed by cinema (6.3 per cent), radio (5.4 per cent) and magazines (5.1 per cent).

The research noted the two mediums with the best performing year-on-year increases were in-store, up more than 50 per cent, and Internet which recorded an unsurprising 69.4 per cent rise. 

What is perhaps most surprising is the fact that Internet advertising, according to this research, only accounted for 227 million baht's worth of advertising during the first half of the year. It represented just 0.42 per cent of all advertising spend in Thailand during this period.