FREE GIFTS WITH THAI MAGAZINES

Inspired by a recently discovered blog which highlights the premiums and free gifts available with magazines sold at Kinokuniya in Singapore, I am going to post details of similar items which are available with magazines in Thailand.

One thing's for sure - publishers in Thailand offer far fewer gifts with their publications than elsewhere in the world. At any time there may be less than a dozen magazines - less than 5 per cent of all titles - offering premiums with their bookshop purchases.

To start this focus, the August Thai language licensed edition of Martha Stewart Living comes with two free magnetic photo frames. The magazine, published by Post International Media, was launched in October 2009. The August edition runs to 172 pages and sells for 100 baht (US$3.30 approx.).