IT'S LIFE, BUT NOT AS YOU KNOW IT

One magazine to appear for the first time on the shelves in Thailand last month was Life Today - and its logo is remarkably similar to the logo of the famous American photo journalism magazine Life. In fact, it's identical.

Priced at 150 baht, the Thai language debutant is at the top end of the price range for a locally-produced magazine, but I personally think publishers Agro Media will have more than a high cover price and an apparent lack of advertisers in the first edition to worry about.  The Life logo is copyright-protected and owned by Time Inc.

In early 2010 Thailand's Plus One Media was forced to change the name of its newly-launched lads mag Ralf to Rush, having come to the attention of Australia's ACP Magazines, the publishers of Ralph, a magazine which bore a remarkable resemblance to Ralf.