POST TO LAUNCH NEW FREE PAPER

Post Publishing, the publishers of the Bangkok Post and Post Today, is to launch a free newspaper next month.
The new Thai language title, named M2F (short for Monday to Friday) will be distributed throughout Bangkok. The publishers are claiming it will have a 400,000 copies per day circulation.
Interestingly the story in today's Bangkok Post includes quotes from Pauline Yu from the Hong Kong Audit Bureau of Circulation. I wonder if this means the publishers intend to have the circulation of this new newspaper independently audited?
I wrote several years ago, following the launch and subsequent demise of the English language free tabloid Daily Xpress, how the Bangkok newspaper market held opportunities for a mass, freely distributed Thai language newspaper. It seems as though this gap will now be filled.