UNCERTAINTY OR FLEXIBILITY ?

I am constantly amazed at how very different the media and workplace is in Thailand compared to my experiences in the UK.
Take our new magazine for example, which is a little over four weeks from its first deadline. In the UK the cover story would be something that comes together pretty close to deadline, and would certainly not be made public in advance of publication. In Thailand, the fact I am unable (for contractual reasons) to tell anyone about the cover story is considered a sign of uncertainty because all other magazine give advance notice to advertisers of what will be in their forthcoming editions. For the right price you can even 'buy' the cover splash on most magazines.
Trying to explain what I consider to be an advantage to our marketing and sales staff is proving really hard. They expect our magazine to be like the existing titles when, in truth, it is so very different in many ways.