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Wednesday, September 07, 2011

THE SECOND MOST IMPORTANT STORY ..

.. according to the Straits Times in Singapore on Tuesday was "Just $2 more a month for all-in-one ST deal".
The front page story revealed a new price for an all-in-one print, iPad, iPhone and online subscription. Starting tomorrow the package will cost S$26.95 per month.
The Straits Times had an average daily circulation of 359,989 during 2009 according to the latest available data from Singapore's Audit Bureau of Circulations.
Does this 'news' deserve front page coverage? That's for you to decide, but it's certainly subscriptions marketing to the max.

Posted by (c) 2016 Written by Andrew Batt

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Andrew Batt
(c) The Bangkok Bugle 2006 - 2015. Email me at bkkandy AT myway.com for information.