BAD NEWS FOR PRINT AD SPENDING

According to the latest data from Mindshare Thailand, spending on magazine advertising dropped by 14.28 percent to THB 4.22 billion last year, while newspaper advertising declined by 6.45 percent year-on-year to stand at THB 12.33 billion.

Television advertising – at THB 57.52 billion – remained the most popular advertising medium in Thailand last year, although that too saw a decline of 9.8 percent according to Mindshare.

Although Internet spending grew by 11.37 percent it still accounted for just THB 1 billion of all advertising spend – a fraction of the total media spend. 

That’s not good news for any publisher who aims to solely rely on advertising revenues from their Internet-only ventures.