WAKE UP TO FOOTBALL

Football in Thailand is huge, and this morning I am wide awake at 4am and have the choice of three live European football matches on television. Two of these are on the national, free-to-air channels too.
Perhaps if more football was shown 'free' in the UK then the sport would become even more popular? I think that fact alone has a lot to do with why British football especially is widely known and respected in this part of the world.