Note: The older content written as part of this blog was relevant at the time but may have since changed. Please don't hesitate to contact me for clarification.

Wednesday, September 05, 2007

NEW EDITOR; PRINTING PROBLEMS

We've appointed a new editor for our daily stocks and shares newspaper. She started on Monday, and her first edition in charge didn't go without incident, although this particular problem was nothing to do with her or our staff.
We use a small printer for this newspaper because we only have a comparatively small print run. It's not quite a one-man show but it's nothing like the big newspaper presses you're probably thinking of. I'm told the physical assembling of the pages is done by hand, and I hope to actually see this for myself in the next couple of weeks.
Anyway, back to the problem. Apparently the printing machine 'broke' at midnight, right in the middle of printing. It was fixed after some three hours, but that delay meant we were unable to meet the deadlines for delivery to our distribution agents. Consequently some 700 copies were left undelivered and unsold.
We rectified the situation with some guerrilla-style marketing. Some of our staff were pressed into action to hand out the 700 copies free to members of the public at several key locations in Bangkok. So all was not lost, but it was obviously pretty inconvenient.

0 comments:

Ask Me Anything ..

.. about the media and publishing industry in Thailand, and I will do my best to assist you. You can email your question to bkkandy AT myway.com.

Add me on Facebook

(c) The Bangkok Bugle 2006 - 2015. Email me at bkkandy AT myway.com for information.