READER POWER HITS U.S. MAGAZINE
Celebrity magazine U.S. Weekly has lost anything up to 10,000 subscribers following what some readers felt was unfair treatment of Sarah Palin last month. A website was born and subscribers were urged to cancel their subscriptions and stop buying the magazine. The website also contained a list of advertisers and contact details so unhappy readers and subscribers could contact them and express their unhappiness and boycott their products. Further reports indicate the publisher has tried to pacify unhappy subscribers with an apology and five free copies.
In 2006 the magazine had a circulation in the United States of more than 1.7 million copies so, in the grand scheme of things, 10,000 lost subscribers doesn't seem that much. But 10,000 emails to advertisers with threats of product boycotts because of their association with the magazine is likely to damage U.S. Weekly's image, which is exactly what those upset readers want.
I wonder if the same thing could ever happen in Thailand?
2 comments:
Here in Thailand it would be much easier for the angry people to get the editor "disappeared", than to go thru the mess of launching a website...emailing advertizers... etc.. etc...
Just shows the power of the Web - it gives everyone a voice and this is a good example of it working.
You ask if it could ever happen in Thailand - I am tempted to say it could happen anywhere but maybe the culture in Thailand is so different to America that I could be wrong?
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