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Sunday, November 02, 2008

CHIC HAPPENS

Chic Happens is one of the more bizarrely-named Thai language magazines on the market. Rather than focusing on the English slang phrase that basically acknowledges that bad things can happen for no particular reason, this magazine concentrates on chic, and everything that is supposed to encompass chic.
I'm slightly confused at what sort of reader this magazine is aiming at; I'm guessing it's the 18-25 female demographic. It's priced at 80 baht and runs to 146 pages of which only 12 appear to be advertising. The content is diverse, from fashion and stars to travel and cars, but some of the fashion photography is especially good.
Chic Happens
is 18 months old and is in a tough sector of the magazine market. It looks okay but I'd be worried about the low number of ads.
Do you have any contenders for wonderfully-named magazines?

1 comments:

Anonymous 11:14 PM  

Beautiful find! Looks more like a teeny mag - but with the fashion photography you got me. May have to buy a copy.

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