BUSINESS DAY IS BACK
EXCLUSIVE: By The Bangkok Bugle
Business Day, which ceased its print operation in 2005 and online publishing in October 2007, is back in business.
The website of what was, until its demise, Thailand’s third-ranked English language daily newspaper was updated for the first time in 15 months on Tuesday of this week with news of the non distribution of The Economist.
First published in 1995, the five-days-a-week business-focused publication moved to a Monday, Wednesday and Friday print run in November 2005. It later ceased printing altogether but maintained an online presence until October 2007 when updates ended.
At its height Business Day was branded as Thailand’s only English language business newspaper and claimed a 20,000 per day circulation. Last year The Nation changed its direction and now holds the title of ‘Thailand’s biggest business daily’.
Could the renewed website activity be a prelude to the return of the Business Day brand? An email inquiry to Business Day has been acknowledged by the website manager although no comments about future plans have yet been forthcoming.
4 comments:
I think Business Day needs to change its slogan - "Thailand's only business newspaper in English". Or they could save the hassle of changing it by simply waiting for The Nation to fold.
Untrue newspaper slogans are nothing new. The Daily Express (UK) still styles itself "The world's greatest newspaper", which is so ridiculous you'd think it was intentionally ironic (yet it isn't).
Matthew. Thanks for your comment.
That logo dates from the time when it was Thailand's only business newspaper in English. I am sure they will have to change it if and when they resume publishing.
You're right about the use of untrue, or at the very least outdated, slogans in the media. There's one I know of in the UK that still carries 'Newspaper of the Year' on its masthead. It was newspaper of the year - sometime in the 1990s !
Well that is very odd. I worked for Business Day for a bit. I wonder what's going on.
Something is happening. I have been promised a reply from the site manager, although I am still waiting.
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