PRINT IS DEAD? THINK AGAIN

The January issue of Director magazine has some very heartwarming comments for anyone working in the print publishing industry in Thailand.
The article looks at the value of advertising and includes comments from two of Bangkok's biggest media buying agencies. Wannee Ruttanaphon of Initiative is quoted as saying: "Print allows us to get across a more complex or involved message in terms of information. It lends itself to detail."
Stephanie Bell, the local CEO of industry giant Mindshare is equally positive. She said: "One of the unique things that the magazine industry has is the sense of engagement. A lot of people still make time for their magazine. It's their 'me' time."
It's true the magazines industry must battle like never before, but with supporters like these holding the purse strings things could look a lot worse.