SPEAKING IN THE WRONG LANGUAGE

I had an email this morning about subscriptions. It was from Nation Group, it was in Thai and it was selling subscriptions to their Thai language business publication Krungthep Turakij. Conveniently they offer an online version of that same direct mail here.
What I find strange, apart from the fact they've sent a Thai language email to someone whose name is obviously not Thai, is the partnership between this Thai language publication and the English language current affairs magazine Newsweek. Sure - it's fine for The Nation itself but how many Krungthep Turakij readers will be confident readers of English to benefit from what Newsweek offers? Personally I'll decline this particular offer if it's all the same.
Incidentally I've had English language subscriptions marketing material from three English language publications this week alone. That says a lot about publishers' desire to boost their guaranteed readers (and revenue) at the moment.