80 PER CENT OF NEWSPAPERS WILL DIE? NOT IN THAILAND

Media columnist Michael Wolff said last week: "About 18 months from now, 80 per cent of newspapers will be gone." He was referring to newspapers in North America.
I will make my own predication about the Thai newspaper (and magazine) market. "In about 18 months from now no more than 20 per cent of the current titles will have disappeared."
The Thai and North American markets are so very different and I think a number of factors will mean few casualties here in what has become a bloodbath elsewhere in the world. These factors include the relatively undeveloped internet infrastructure, and an unwillingness from major advertisers to move away from traditional media.
And that's the key. Unless advertisers start spending online there's no incentive for publishers to take their products there.