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Friday, April 03, 2009

MAXIM CEASES UK PRINT EDITION

Maxim magazine in the United Kingdom will cease publication of its print edition next month and move entirely online. Although the print edition in the United States will continue it's another example of a licensed magazine in Thailand losing its parent edition overseas.
Maxim Thailand was first published in 2004 by GMM Grammy. It utilises a lot of local content which should mean it's able to survive, however this is the fourth Thai magazine this year alone that's been impacted by closures overseas.
Most licensees will receive page-ready content, and in Thailand that means all that's required is translation and a cut-and-paste back into the original design document. The amount of local content allowed depends on the agreement. It can be as little as 10-15 per cent, or as much as 70 per cent. Obviously the more you rely on content from overseas the more you're likely to suffer if anything happens to that overseas partner.
Thailand currently has around 50 licensed local language editions of overseas-based magazines.

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