ALCOHOL ADS; NEW LAWS APPROVED

New laws relating to alcohol advertising in Thailand have been approved in principal by the Thai Government. For the print media industry there are some important restrictions.
The law that is likely to have most impact is that any advertising for alcohol cannot appear on front pages, back pages, centerfolds and wraparounds. A significant number of magazines would currently be in breach of that law if it were in effect now.
Logos for alcohol products must not exceed 5 per cent of the total space of any print advertisement, and ads should not present any properties of the drink and in any way encourage consumers to drink them.
There's no indication when these regulations are likely to become law.