BLURRING THE EDITORIAL LINE

Whilst the blurring of the line between editorial and advertising is by no means a uniquely Thai occurrence, it does seem to happen more here than I've seen in other parts of the world.
I could show you a number of magazines that list the cover story (or scoop, as it's often referred to here) as part of their media kit priving. So for the right price your company can buy itself some front page coverage.
It does tend to be the more specialist magazines that offer this package, but as a reader you wouldn't necessarily know that what you're reading has been paid for by the advertiser. Just a few magazines, and newspapers for that matter, label paid-for content as such. Publishers do it because they can, and because it's just another way of deriving revenue from their publication.
Just how much credibility is placed by the reader on this sort of coverage is just not known, and perhaps it's something most readers don't care about.