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Thursday, August 27, 2009

ASIA TO GET BBC KNOWLEDGE

Singapore-based Regent Media has signed a deal to license an English language Asia edition of BBC Knowledge magazine.
The magazine will have an 80,000 print-run and is set to debut next week. Licensed editions of the U.K. magazine already appear in the United States and Brazil.
Ong Chun Leong, BBC Magazines’ Licensing Manager for Asia Pacific, said: “We are extremely excited about the new licensing partnership with Regent Media who have demonstrated a strong ambition to grow its publishing footprint to other parts of Asia. BBC Knowledge magazine, with its informative and entertainment value which transcends geographic boundaries, would be a good addition to Regent Media’s regional portfolio.”
The magazine is expected to be distributed within Thailand.

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