GOOD KARMA FOR ENSIGN MEDIA

Thailand-based Ensign Media, publishers of the Property Report series of titles, has announced a deal to produce a custom magazine for luxury resort operator and developer Karma Group.
Ensign's Managing Director Terry Blackburn said the quarterly magazine called Karma, which is expected to launch in September, will enjoy an initial print run of 5,000 copies and be distributed through the company's resorts and to previous guests, owners and investors.
Custom magazines are, in my opinion, a cost-effective marketing option that all companies should consider - especially where there is a large existing database of previous customers to target.