TRUE SEES NO IMPACT FROM BBC DECISION
True Visions saw virtually no impact from its decision to remove BBC Entertainment from its schedule at the beginning of June.
Details released to the Stock Exchange of Thailand recently showed True Visions' subscriber base grew 37 per cent year-on-year during the second quarter, now standing at 1.6 million subscribers. Services revenues dropped a mere 3 per cent year-on-year to stand at 2.3 billion baht. Executives cite the rescheduling of Academia Fantasia as the reason for the decline.
So despite the public outcry and tales of canceled subscriptions from disgruntled subscribers, True is now legitimately able to argue it made a sound business decision.
2 comments:
What clearly stands in True's favor is they operate in a market where they and their competitors offer very poor services relative to telecom providers in the rest of Asia. The reason they can get away with such low standards is the majority of their subscribers (and I'm not talking about expats here) have low expectations of what a good service should look like.
I've just returned from Vietnam where free 3G wi-fi is ubiquitous and fast. And it's real 3G - not 3G as advertised for the iPhone but we don't actually have 3G yet.
Hi Leosia,
I was quite surprised there wasn't a visible 'expat backlash' in True's subscriber numbers. Perhaps those who were particularly vocal in their condemnation of True's actions simply didn't follow through with their promise to downgrade or cut their subscription packages? Those latest figures mean that for every disgruntled subscriber that canceled his or her agreement there were four new ones to take his or her place.
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