ANCHORS AWEIGH FOR SUPERYACHT MAG

Asia is set to get its first super yacht print magazine next month.
Publishers Ensign Media are set launch the new print publication, Superyacht Asia, at the Asia Superyacht Conference in Singapore in mid-October. A digital edition has already been published.
"A magazine targeting Asia's growing superyacht industry has been long overdue,” said Duncan Worthington, managing director of the Singapore, Bangkok and Phuket-based publishers.
“The original concept with the digital format was to deliver a professional magazine using the latest production and delivery technologies, keeping distribution costs and time to a minimum. The format ensured distribution direct to the Inbox of more than 7,000 people with an interest in super yachts around Asia and the world. However, the response to the digital edition was so positive that we felt there was enough interest from readers and advertisers to go ahead with a print edition also. With delegates confirmed from all over Asia, the Superyacht Conference seemed too good of an opportunity to miss.”
The quarterly magazine will have an initial print run of 15,000 copies and will be distributed throughout Singapore, Malaysia, Thailand, Indonesia and Hong Kong.
“It's a unique model in some ways,” Worthington continued. “We've produced digital editions of Property Report for some time, but they have been led by print, not vice versa. Digital is essential for Superyacht Asia magazine as a lot of people involved in boating are on the move all the time and digital allows us to reach them anywhere."