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Monday, September 21, 2009

EXHIBITION PUBLICATIONS; A GOLDMINE

This free English language newspaper, called Headline, appeared in Thailand for just four days last week.
Each trade day of the Bangkok Gems and Jewelry Fair the organisers produced a daily newspaper, summarising news from the event and from the industry in general. For organisers these publications can be a, pardon the pun, goldmine. You have a captive audience who are likely going to pick up and read any official information they can lay their hands on.
Elsewhere the Press Association is reporting that three men posing as customers stole £1 million worth of jewels from the fair over the weekend. Police are calling it the biggest heist in recent memory in Thailand.
Security was extremely tight last Tuesday when I attended. There were gun-wielding members of the Royal Thai Police, and to gain admission one had to provide a copy of the photo page of your passport and pass through airport-style x-rays and scanners. I'm amazed something like this happened.

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