MORE NEW MAGAZINES HIT THE SHELVES
The number of new magazine launches in Thailand is showing no sign of abating, with two new Thai language titles appearing on the shelves for the first time in recent weeks.
Chill Out Travel magazine is priced at 69 baht and published by entertainment company Onpa. The first edition, which focuses on the resort town of Hua Hin, runs to 66 pages and is relatively light on advertising.
The first edition of HotCars, however, is chock full of ads. The 64 pages magazine retails for 65 baht and is published by Hot Car Media. In common with a number of Thai magazines that choose to use English in headlines it has an error on the front page; 'Mini Coolper' instead of 'Cooper'.
2 comments:
Who is publishing these things? Are they not seeing what's happening around them? Either they have deep pockets or are just plain ignorant. Me thinks it's a bit of both.
I believe there is a lot of "vanity" publishing in Thailand, that is someone with a bit of money who fancies the idea of publishing a magazine.
Although I am reporting a heck of a lot of new magazines coming to market, it's much harder to spot when they disappear. I would estimate at least 50 per cent of new titles do not make it past the first six months.
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