ONLINE REIGNS, BUT NOT IN THAILAND

The Financial Times reports today that online advertising now commands the largest share of advertising revenue in the U.K. During the first half of 2009 spending grew by 4.6 per cent to stand at 23.5 per cent, ahead of television which has a 21.9 per cent share of the market.
How different things are in Thailand.
In the latest data from Nielsen Media (Thailand) released in August online/web advertising represented less than 0.25 per cent of the entire advertising market. Television dominates here with a massive 59 per cent share of the market.