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Friday, October 23, 2009

BANGKOK POST: AUDIT STATEMENT DELAYED

The latest audited circulation statement from The Bangkok Post has failed to appear as expected.
The independent audit is conducted by the UK-based Audit Bureau of Circulation (ABC). In this case a report covers a six-month period and are generally released three months after the closing date of that auditing period.
The report for Jan-Jun 2008 appeared on October 1 last year, and the report for July-Dec 08 appeared on March 30 this year. History would have suggested the next report, covering the Jan-Jun 09 period would have appeared no later than October 1st, however the press agency acting for ABC told me earlier this month they did not know when the report would appear.
The latest figures in March that related to the last six months of 2008 showed an average circulation of 58,441 copies - a 7.65 per cent fall from the previous period.
As the only newspaper in Thailand with an audited circulation the audit statement from The Bangkok Post will give a fair indication of the general state of the newspaper industry in the Kingdom. With newspapers struggling for readers like never before I am waiting for this report with great anticipation.

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