SAME SALES STRATEGIES AT BOOK FAIR
The Thailand Book Fair ends tomorrow (Sunday). Held at the Queen Sirikit National Convention Center in Bangkok the 10-day event is one of two held each year. This one was expected to attract 1.5 million visitors over the duration of the 10 days.
The fair is more than just books; a fair number of magazine and newspaper publishers are also represented, but sadly none of their revenue-generating ventures are likely to have changed for more than 20 years - selling back editions at 20-40% off cover price, selling "show special subscriptions" with "show special prices" and "show special gifts".
To me, everything they were attempting to do seemed lacklustre and uninspiring. The sales staff could just as easily have been selling cosmetics or real estate. It seemed it didn't matter to them, so why should it matter to the people they are selling to?
1 comments:
I haven't been to book fairs anywhere else. What other sales tactics to publishers employ these days if not special offers?
I haven't been to book fairs here for a while either, though when I did go I marvelled at the huge piles of books on display (small book mountains in some cases), and enjoyed watching the thousands of people milling about.
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