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Wednesday, October 28, 2009

THE BEST FREE MAGAZINE IN THE WORLD?

I've come across what could rank as one of the best free magazines I have ever seen.
Chimney Sneakerheads isn't new (issue 32 is dated October 15) but from a design and production perspective it's excellent; 68 pages, glossy throughout and highly visual. It's the kind of magazine you'd expect to see on sale for 80 baht or more - and I've seen far worse magazines charging a lot more that that. It's a Thai language magazine so I can't comment on the content, but if you're into sneakers and the whole culture surrounding them I can imagine this magazine is a dream.
For sure this is a niche title but the publishers have obviously spotted a gap in the market and are exploiting it. And it shows you don't have to go for the cheapest options to make a magazine work well.

4 comments:

Chdarat 9:15 AM  

Where do you get it from?

(c) 2016 Written by Andrew Batt 9:33 AM  

Hi ..

This one was passed to me by someone working in Empire Tower on Sathorn. The magazine lists its distribution outlets which include Starbucks, True Coffee, iBerry, as well as sports shops like adidas at Siam Center and Central World, Reebok at Siam Discovery and Esplanade, etc. They also have around 15 outlets in the Siam Square area.

The website is www.chimneychannel.com and the email is chimneymagazine AT hotmail.com. I guess you should be able to get more info there.

I hope this helps.

Jon 11:47 PM  

Nice - interestingly London's Evening Standard went free a couple of weeks ago so this magazine. Am sure this comes a close second ;)

(c) 2016 Written by Andrew Batt 7:51 AM  

I've been watching what is happening in London with interest. Just yesterday Associated Newspapers said it was closing London Lite, and about a month ago The London Paper ceased publishing.

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