BLOOMBERG BAGS BUSINESSWEEK

Bloomberg has won the race to buy the 80-year-old BusinessWeek brand from McGraw-Hill, according to statements issued overnight by both companies.
Right up front I'll state that my company has an interest in BusinessWeek. We publish the Thai language edition of BusinessWeek, so naturally I have been watching developments over the past several months in great detail.
This acquisition, on paper at least, looks to be a good one for both brands with little in the way of product overlap. There's little in the way of factual information about the deal or what it will entail, however informed sources say the magazine will become known as Bloomberg BusinessWeek in the near future.
I have daily dealings with BusinessWeek staff in New York and the mood there seems to be optimistic, despite the seemingly inevitable fact that some will likely lose their jobs. For us in Thailand I feel it will be business as usual. We're one of a number of licensed local language editions of BusinessWeek that, regionally, include China and Indonesia. Bloomberg's strategy for its newly acquired partners has not been revealed, but having paid for a brand I cannot see any reason why they would want to devalue it.
The whole BusinessWeek saga has highlighted the differing fortunes of magazine publishers in different parts of the world. On the one hand the magazine been losing money hand-over-fist in the United States, but in other parts of the world it's been generally profitable. And that makes running a global publishing operation especially challenging right now.
One rule just doesn't fit all scenarios.