THAILAND SAYS BUONGIORNO TO GRAZIA

On Wednesday I wrote about the launch of the Thai language licensed edition of women's lifestyle, fashion and beauty magazine Grazia.
The debut edition of the Italian-originated magazine, published here by Inspire Entertainment, is now on the shelves. Selling for 90 baht the chunky title runs to 228 pages - 26 of which would appear to be paid-for advertising.
Between 25 - 30 per cent of all magazine advertising in Thailand goes to magazines in the women's lifestyle sector. This explains why there are so many - both foreign licensed local language editions and locally produced ones.