FROM YOUR POCKET TO THE PUBLISHER

Yesterday I purchased a copy of the latest November edition of one magazine.
Many publishers have no option other than to use a distribution company to handle the process of getting magazines to the bookshops, but it might surprise you to know that my 150 baht - less the commission payable to the shop and distributor - will not hit the publishers' bank account until the end of February!
Most distribution companies operate a '90-day credit' period following the magazine going off sale, which in the case of monthly magazines is at the end of each month. Note it's the distribution company that stipulates the credit period to the publisher.
One reason for what seems like an extremely long wait to get paid is that it takes some bookshops a long time to return unsold copies to the distributor, and hence complete the accounting process.
You need deep pockets to be a magazine publisher in Thailand.