TWO FREE MAGS TARGET BACKPACKERS
Backpackers are firmly in the sights of two free English magazines I discovered for the first time last weekend. Both magazines appear to have debuted earlier this year and are seemingly in direct competition.
Backpacker South East Asia is bi-monthly and the current November-December edition runs to 50 pages. It boasts a lot of advertising, to such an extent that it feels as though the text, in some places, is too cramped. The content would, I imagine, be useful for anyone planning a trip to Thailand, not just backpackers.
Khaosaner is a smaller, monthly magazine. The November edition runs to 30 pages but, like Backpacker it's also heavily advertised. The thing that lets this magazine down is its use of English. It's obviously not had the benefit of a native English proofreader.
Both magazines, understandably given their target readers, are available around Khao San Road and other areas frequented by backpackers and budget travellers in Bangkok. Both would also do well to consider overseas distribution for those planning trips to this part of the world. Although an added expense it would likely result in wider exposure and, in turn, additional advertising revenue.
2 comments:
Khaosaner's been out for years, since 2006 or something. They're a Buddy Group mouthpiece and the English is bloody awful.
Thanks Dan,
The magazine says Issue 3 on the cover, but the "Edirorial" (that's not a spelling error on my part) says: "The volume number is some kind of signs which presents khaosaner has been registered and be better!!" It also says the magazine has "existed every month ages agp".
No further comments are needed about your English observations.
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