POST LOSES A FIFTH OF ITS READERS
The Bangkok Post has this week released its latest independently audited circulation statement detailing the average daily sales for the first six months of 2009.
The headline figure of 50,460 copies represents a 13.66 per cent reduction from the previous six month period, and a 20.27 per cent decline on the same period in 2008.
Single copy sales - copies which are purchased daily in bookshops - stood at 14,251 copies, a 4.98 per cent decline on the previous six months and 11.18 per cent down year-on-year.
Subscriptions in one area where the publisher has done well. The 18,650 copies sold through this method is 14.55 per cent up on the previous six months, although is still 6.66 per cent down year-on-year.
Bulk copy sales are down a massive 27.55 per cent on the previous six months and 35.66 per cent down year-on-year. Bulk sales are heavily discounted copies of the newspaper that are sold to hotels and newsagents.
A brief analysis indicates The Bangkok Post has lost one fifth of its readers in the space of 12 months.
2 comments:
I'm not surprised.
I've stopped buying it because of the proliferation of supplements with stupid names and no apparent purpose. Loads of froth and advertising that you pay for dearly.
(I do like Horizons, the travel supplement though.)
Living in a village in Surin I can't get it anyway. In my book I wrote about the hassle to order a copy via a local shop and now I've simply given up. It's just too painful.
And I don't think you can subsribe direct if outside Bangkok. Why ever not?
Sad really as the market ought to support an old established English language paper, even if it was set up at the instance of the OSS.
Andrew Hicks
The San Francisco Chronicle lost 25% of their subscription base last year. I live here, as you know. The Chron responded by darmatically raising their subscription rates to about $30 per month. So those few people who value a daily newspaper delivered to their door must pay the bill and support a newspaper that now longer has a strong advertising base.
I pay the fee. I want the newspaper promptly plunked down on my news step ever day, and I'm willing to pay the price. It's just too damned inconvenient to try and get my daily news fix via the internet.
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