A CLEVER 3-D COVER FOR THAI MAGAZINE
Unusual magazine covers are a rare thing indeed in Thailand. It often seems that many publishers are wary of trying new things, or perhaps even wanting to stand out from the crowd too much.
Business+ Magazine, formerly known as Business.Com magazine and published by A.R. Information & Publication Co. Ltd, has something different on its December edition - a 3d image that actually gives two covers in one.
It's clever. On the one hand there's a striking image of a tiger, a reference to the forthcoming Year of the Tiger. And there's also image of Thailand leading business and financial figures, asking what lies ahead in 2010.
I remember as a child seeing these kind of images used as giveaways with breakfast cereal packets. It's not a new concept, but in terms of magazines in Thailand it's not something I have seen before.
2 comments:
Why spend time developing great cover art direction when you know it will go into the stores and be swamped by all the other titles with all but the top left hand corner of the magazine showing?
The cover should be a selling point but in Thailand that's almost impossible due to extremely poor merchandising.
You're so right Gareth. It's very unusual to see the whole cover anywhere, although some shops are far better than others at allowing cover designs to do their jobs and sell the titles.
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