NOT ALL NEWS MAKES IT ONLINE
... just as not all online news makes it into print.
It might come as a surprise to some people that both The Nation and The Bangkok Post do not post all the news from their print editions online. This isn't a new development, it's been happening for a number of months.
Significant news still appears for free online but I've noticed a trend towards keeping some news, especially business news it seems, solely for the print edition.
Some might argue this is the wrong way to approach the problem that publishers face in getting income for their expensive content, however with the revenues from website advertising still in the poor to pathetic range it seems like a reasonable attempt at tackling this issue.
3 comments:
I think it is crazy for a publication to publish all its content online, without a model for generating revenue from it.
Why do all the hard work for free?
It takes a long time to build a strong online brand that's attractive for advertisers to spend serious money, yet it can only be done by providing that 'expensive-to-produce' content. It's a Catch-22 situation.
I see the big jump in publishing to go from print to online when Tablet PCs become common use.
I think this will revolutionalise the magazine industry but production costs will increase (although this may be off-set by printing costs disappearing) due to video and programming becoming essential to getting the product made. I'm not sure how many smaller publishing houses will survive.
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