SOME INTERESTING MAGAZINE STATS
Print is far from dead if statistics from the Magazine Publishers Association of America are anything to go by. Yes, I know it's an industry association and you might accuse them of talking up the industry but the findings are interesting nonetheless - even though they relate to magazines in the United States only.
1) Magazine readership rose 4.3 per cent in the five years ending December 2009. (Source: MRI Fall 2009, Fall 2005 data).
2) Average paid subscriptions reached almost 300 million during 2009. (Source: MPA estimates based on ABC first half 2009 and second half 2009 data).
3) Adults in the 18-34 age group are avid magazine readers. They read more issues and spend more time reading magazines that those in the over-34 sector. (Source: MRI Fall 2009 data).
4) In the 12-years since Google made its debut magazine readership has increased by 11 per cent. (Source: MRI Fall 2009 data).
Wouldn't it be wonderful if The Magazine Association of Thailand was to publish some equally compelling data about the industry here.
3 comments:
I'm sure that the statistics for "in-store" reading would be quite impressive in Thailand!
... so in the absence of any proper data, how about these completely fictitious statistics.
1) With no globally recognised circulation auditing in Thailand, 99 per cent of magazines lie about their true sales figures - some by a factor of 20 or more.
2) 89 per cent of publishers are happy to see large numbers of copies of their magazines on sale on the shelves. It's good for image, right? Never mind the fact they're not selling!
3) 94 per cent of magazines give very little in the way of financial incentives for readers to become subscribers.
4) More than 90 per cent of publishers don't understand that cutting ad rates doesn't work. Once you drop them you can never get them back up.
Source: My imagination or the truth .. it's up to you to decide. :-)
"94 per cent of magazines give very little in the way of financial incentives for readers to become subscribers"
...to which I would add that 94 per cent of mags give very little in the way of INTERESTING, SUBSTANTIVE CONTENT for readers to become subscribers...
(with the exception of a certain property mag, of course!)
;-)
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